Alejandra Artiga
Digital Illustrator
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Digital Illustrator
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About Me
About Me
About Me
Hi, I’m Alejandra, I turn ideas into meaningful digital experiences
Multidisciplinary designer with a strong background in UX/UI, graphic design, and illustration. I create meaningful, user-centered solutions by applying Design Thinking, usability principles, and tools like Figma. My process blends creativity with strategy to craft intuitive and visually engaging digital experiences.
I’ve collaborated with brands of all sizes, from startups to global companies and thrive in dynamic, collaborative environments. I’m driven by curiosity, continuous learning, and a deep passion for improving people's experiences through thoughtful design.
Multidisciplinary designer with a strong background in UX/UI, graphic design, and illustration. I create meaningful, user-centered solutions by applying Design Thinking, usability principles, and tools like Figma. My process blends creativity with strategy to craft intuitive and visually engaging digital experiences.
I’ve collaborated with brands of all sizes, from startups to global companies and thrive in dynamic, collaborative environments. I’m driven by curiosity, continuous learning, and a deep passion for improving people's experiences through thoughtful design.
My skills
My skills
My skills
Blending creativity, strategy, and empathy in everything
Core Skills
UX/UI Design
Illustration
Graphic Design
I combine creativity with strategy to design meaningful and user-centered experiences. My core skills include visual storytelling, UX thinking, and digital design. I’m comfortable working across disciplines, collaborating with teams, and adapting to different creative challenges.
Core Skills
UX/UI Design
Illustration
Graphic Design
I combine creativity with strategy to design meaningful and user-centered experiences. My core skills include visual storytelling, UX thinking, and digital design. I’m comfortable working across disciplines, collaborating with teams, and adapting to different creative challenges.
Core Skills
UX/UI Design
Illustration
Graphic Design
I combine creativity with strategy to design meaningful and user-centered experiences. My core skills include visual storytelling, UX thinking, and digital design. I’m comfortable working across disciplines, collaborating with teams, and adapting to different creative challenges.
Innovation . Design Thinking . Usability Testing . Content-first . Illustration .
Top Projects
Top Projects
Top Projects
A Glimpse Into
My Favorite Work
Resume
Resume
Resume
From Sketches to Strategy:
My Career Path
Resume
Experience Summary
Resume
Experience Summary
Resume
Experience Summary
2023–2025
UX/UI Designer - Zehfuss (Sigma)
• Lead the design of digital interfaces for Sigma brands, including Quesos NocheBuena.
• Developed wireframes, prototypes, and design systems using Figma.
• Collaborated with marketing teams to align visual campaigns with business goals.
• Improved user experiences through usability testing and iterative design.
• Lead the design of digital interfaces for Sigma brands, including Quesos NocheBuena.
• Developed wireframes, prototypes, and design systems using Figma.
• Collaborated with marketing teams to align visual campaigns with business goals.
• Improved user experiences through usability testing and iterative design.
2016 – Present
UX/UI Designer and Illustrator Freelance - Loop-Art
• Illustrated and developed visual identity for campaigns with brands like Uber, DiDi, TopoChico, and Women on Fire.
• Created key visuals, editorial branding, and content for social media.
• Managed projects autonomously, from concept to final delivery.
• Blended illustration, graphic design, and storytelling to connect with audiences.
• Illustrated and developed visual identity for campaigns with brands like Uber, DiDi, TopoChico, and Women on Fire.
• Created key visuals, editorial branding, and content for social media.
• Managed projects autonomously, from concept to final delivery.
• Blended illustration, graphic design, and storytelling to connect with audiences.
2021 – 2023
Senior Marketing & Content Designer –
Natural Scents
• Designed visual campaigns for beauty products across digital platforms and social media.
• Built graphic lines aligned with brand identity and positioning.
• Managed visual deliverables for seasonal promotions and product launches.
• Produced graphic materials for email marketing, e-commerce, and paid media.
• Designed visual campaigns for beauty products across digital platforms and social media.
• Built graphic lines aligned with brand identity and positioning.
• Managed visual deliverables for seasonal promotions and product launches.
• Produced graphic materials for email marketing, e-commerce, and paid media.
2019 – 2020
Content Designer & Community Manager – Mad.co
• Created visual and animated content for social media campaigns.
• Planned and executed content strategies aligned with business objectives.
• Designed carousels, reels, and posts adapted for Instagram and Facebook.
• Analyzed engagement metrics to refine visual content direction.
• Created visual and animated content for social media campaigns.
• Planned and executed content strategies aligned with business objectives.
• Designed carousels, reels, and posts adapted for Instagram and Facebook.
• Analyzed engagement metrics to refine visual content direction.
Education
Education
Education
A multidisciplinary background that blends creativity, technology, and strategy.
B.A. in UX/UI Design – British School of Creative Arts (2024 – 2025)
Focus on user-centered design, prototyping, wireframes, and interface design.
Front-End Development Certificate – Oracle One (2023 – 2024)
HTML, CSS, JavaScript, Git, responsive design.
Master’s in Digital Marketing – Universidad del Valle de México (2020 – 2022)
Estrategias de contenido, performance, campañas y analítica.
B.A in Graphic Design – Universidad del Valle de México (2016 - 2019)
B.A. in UX/UI Design – British School of Creative Arts (2024 – 2025)
Focus on user-centered design, prototyping, wireframes, and interface design.
Front-End Development Certificate – Oracle One (2023 – 2024)
HTML, CSS, JavaScript, Git, responsive design.
Master’s in Digital Marketing – Universidad del Valle de México (2020 – 2022)
Estrategias de contenido, performance, campañas y analítica.
B.A in Graphic Design – Universidad del Valle de México (2016 - 2019)
B.A. in UX/UI Design – British School of Creative Arts (2024 – 2025)
Focus on user-centered design, prototyping, wireframes, and interface design.
Front-End Development Certificate – Oracle One (2023 – 2024)
HTML, CSS, JavaScript, Git, responsive design.
Master’s in Digital Marketing – Universidad del Valle de México (2020 – 2022)
Estrategias de contenido, performance, campañas y analítica.
B.A in Graphic Design – Universidad del Valle de México (2016 - 2019)
Collaborations
Collaborations
Collaborations
I’ve Had the Pleasure
of Working With
Get in Touch
Get in Touch
Get in Touch
Let’s create meaningful design, together.
I’m always open to freelance work, full-time opportunities, or creative collaborations.
